Description

In this second edition, Fijeh takes the reader on a journey into entrepreneurship; beginning with an understanding of its essence and evolution, and delving into the core components of entrepreneurship.

What makes this such a powerful read is the fact that it is not just an information dump. It is a journey through the mind of the prospective or current entrepreneur, addressing the issues faced on their journey. From dispelling myths surrounding entrepreneurship, to acknowledging the challenges and offering strategies to cope with those challenges, this book is so real and engaging, you forget to be bored.

While championing the new generation of entrepreneurs and emphasizing their role in shaping the future, this is also a comprehensive guide to unlocking the entrepreneurial mindset, empowering individuals to embark on their journey towards success.